The Perfume Co.Africa CEO, Bathabile Moreki,
Building a successful and sustainable business requires more than strong sales figures. It takes capable, confident and well-equipped leaders who can develop people, identify opportunities and guide their teams towards long-term growth.
This was the central message at The Perfume Co. Africa’s second annual Managers to Directors Leadership and Sales Summit 2026, held at Olifants River Lodge in Middelburg, Mpumalanga, from October 30 to November 2.
The four-day summit brought together managers and directors from the company’s distribution network for an intensive programme aimed at strengthening leadership capabilities, improving sales performance and preparing business leaders to manage growth and build successful teams.
According to the company’s CEO, Bathabile Moreki, the summit was part of the company’s commitment to developing leaders who are equipped to take their businesses to the next level while creating opportunities for others.
Moreki said as businesses expand, their leaders must also develop the skills and confidence required to manage growing teams, mentor emerging leaders and navigate business challenges.
“As a business grows, the people leading it must also grow. Being successful in sales does not automatically prepare someone to mentor others, manage challenges or lead an expanding team. We must continuously invest in developing our leaders,” she said.
She explained that the gathering provided an opportunity for delegates to share experiences, learn from one another and gain practical knowledge that could be applied to their businesses.
The summit featured an impressive line-up of speakers, including Dr Reyna Bhikha, Julius Sikhuza, Lesego Tau and Ntando Maseko, alongside Moreki. Their presentations explored leadership, personal development, sales strategies and the importance of nurturing talent within an organisation.
Moreki said effective leadership went beyond meeting individual targets, emphasising the importance of identifying potential in others and creating an environment in which people could develop and succeed.
“Leadership is not only about achieving your own targets. It is also about recognising the potential in others, guiding them and creating an environment where they can grow and succeed,” she said.
Delegates were encouraged to strengthen their leadership approaches through clear goal-setting, effective communication, proper sales planning and consistent mentorship and support for their teams.
Moreki also stressed that confidence and ambition needed to be supported by practical business skills, continuous learning and a willingness to adapt to changing business demands.
“We want our managers and directors to leave here with more than motivation. They must have practical knowledge that they can take back into their businesses and apply in their daily activities,” she said.
She added that the real value of the summit would be reflected in how delegates applied what they had learned, improved their business practices, strengthened customer relationships and transferred their knowledge to their teams.
The company hopes the investment in leadership development will translate into stronger teamwork, improved business performance and a more sustainable distribution network.
“Our vision is to build sustainable businesses supported by capable and confident leaders. The knowledge gained here should not remain with those who attended, but should be shared with their teams and the wider business network,” Moreki said.
The summit reinforces The Perfume Co. Africa’s commitment to building a new generation of business leaders who are not only equipped to grow their own enterprises but can also empower others, create opportunities and drive sustainable business growth.
