CEO Bathabile Moreki
The second day of The Perfume Co. Africa’s annual Supervisors Sales and Leadership Summit in Badplaas placed a strong focus on loving money, creating income and building financial independence.
The three-day summit, taking place at Badplaas, A Forever Resort, from September 11 to 13, has brought together supervisors and sales representatives from South Africa, Lesotho, Botswana, Namibia and Zimbabwe under a message of growth, leadership and entrepreneurship.
CEO Bathabile Moreki challenged delegates, particularly women, to believe in themselves, recognise their potential and take control of their financial future.
Moreki encouraged delegates to believe in the products they sell, work hard and strive towards becoming their own bosses and creating employment opportunities.
“Anyone can be the boss they want to be, be their own boss and create their own jobs,” she told delegates.
Moreki said the summit was aimed at equipping supervisors and sales representatives with the necessary skills to improve their sales and businesses.
“We have called the sales and supervisors at The Perfume Co. Africa to be equipped with the necessary skills and to make sure that when they leave, they will make a difference in their sales,” she said.
She added that the company wanted delegates to embrace the message of “love money” as motivation to work towards increasing their income and improving their financial circumstances.
Moreki also shared her personal journey of building the company from its early stages, hoping her story would inspire delegates to believe that financial success is possible through determination and hard work.
From debt to financial independence
One of the powerful moments of the summit came when Nthabiseng Nyeufane shared her journey from financial struggles to earning more than R100,000 a month.
Nyeufane said she previously carried significant debt and relied heavily on her salary, but joining The Perfume Co. Africa created an opportunity to change her financial situation.
“The company gave me an opportunity that I was not going to afford with my salary and the one from my spouse. But after I joined the company, everything changed,” she said.
She encouraged delegates to stop depending on borrowing and instead focus on selling, building their customer base and creating their own income.
Building a brand that makes money
Lerato Rammushi focused on personal branding, urging delegates to understand that they are part of the product they are selling.
She encouraged them to remain visible on social media and other platforms, promote their businesses consistently and maintain a positive attitude.
“Work on your brand and ensure that you promote on any platform that is at your disposal. Do not go for days without reminding people you are still around,” Rammushi said.
Rorisang Ramashiya also highlighted the potential of network marketing, encouraging delegates to use sales and entrepreneurship as additional income streams that can help improve their quality of life.
The summit continues until Sunday, September 13, with further sessions expected to focus on leadership, sales, personal development and entrepreneurship.
